Cinema is coming home Step up to a new generation of immersive cinematic experiences with our latest native 4K laser projectors. BRAVIA Projector 7 elevates home entertainment to the next level, drawing on cutting-edge picture processing technologies by Sony that harness cognitive intelligence for the most realistic, emotion packed images yet. Wide dynamic range with richer, more subtle graduations The latest XR processor for projector draws on Sony’s acclaimed BRAVIA TV technologies, harnessing advanced data processing for real-time optimisation of individual on-screen objects. You’ll be rewarded with stunning 4K HDR images with contrast and realism that are unattainable with previous-generation home cinema projectors. XR Dynamic Tone Mapping Peak brightness is analysed frame by frame: tone mapping ensures that direct sunlight and other bright highlights are faithfully reproduced, while retaining fine detail in dark showdow areas. XR Deep Black Laser dimming is accurately controlled in dark scenes like night skies, delivering deeper, richer blacks while maintaining tone and colour accuracy. A billion bright, beautiful colours High brightness is combined with XR Triluminos Pro technology, achieving over 95% coverage of the DCI-P3 colour space. Faithful reproduction of over a billion colours reveals the subtlest variations in saturation and hue. XR Triluminos Pro XR Triluminos Pro brings over a billion colours. Combine this with high brightness to expand colour volume and fine detail. Wide colour gamut and High brightness This, combined with high brightness and expanded colour volume, delivers outstanding colour expression. Achieve ultimate clarity XR Clear Image processing analyzes individual objects frame-by-frame, upscales all your favourite content to near-4K resolution and minimises picture noise. The results are so real – it’s almost unreal!