4K UHD Hospitality TV with NanoCell Display and Pro:Centric DirectUS760H with NanoCell Display features UHD resolution that creates vivid details and a virtually flawless picture. And it features Pro:Centric technologies for easy management, configuration and updates on guest room TVs via a centralized management system.NanoCell TECHNOLOGYReal 4K Made by Pure ColoursNanoCell TV delivers a broad spectrum of colours and lifelike accuracy with NanoCell technology, making LG Hotel TV virtually flawless. Discover brilliant and clear visual experience with the Real 4K that NanoCell TV delivers.NanoCell TECHNOLOGYNano Bezel Adds Sophisticated AmbianceWith its minimal Nano Bezel, NanoCell is designed to blend into any interior and delivers an immersive and delicate viewing experience.Pro:Centric HOTEL MANAGEMENT SOLUTIONPro:Centric DirectThe hotel content management solution Pro:Centric Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management. The Pro:Centric Direct solution enables users to easily edit their interface by providing a customized interface and efficiently manages TVs in the rooms. The current PCD version provides IoT-based in-room control as well as a voice control function through LG Natural Language Processing (NLP). These IoT and voice-related functions will be your starting point to prepare for the hotel rooms of the next generation through artificial intelligence.